What is the store-by-store compliance level of PoS promotions? We have asked this question to over 40 retailers. None except one knew the answer! We were shocked by how little networks knew about what was going.
Often, when presented with pictures of evident failure to execute at individual outlets, the managers wanted to know which store it was that failed, in order to firefight the singular mishap, rather than think about the systematic solutions.
In one place it went even further…read more